Hello. I’m weight loss Doctor Terry Simpson. Coca-Cola recently announced an advertising campaign (2013) where they’re joining the fight against obesity. In that fight, they’re saying it’s a matter of energy expenditure. That you can go ahead and enjoy your Coke and as long as you’re expending energy – calories in, calories out – everything will be fine.
The Center for Science in the Public Interest (CSPI) complained stating that they (Coca-Cola) are being quite disingenuous at best. Here’s where Coca-Cola is wrong. It’s not a matter of energy expenditure. High fructose corn syrup is the product they use to sweeten their drinks. The problem with (this form) of fructose is that one third of it is metabolized into fat regardless of how you use it (with physical activity or not). Which means that you simply cannot put a calorie in and get a calorie out. You simply can’t mobilize energy expenditures. You have to mobilize your fat stores to get rid of the fat that comes from the fructose in high fructose corn syrup. Much like it would still come from sucrose in table sugar. Contrast that (the fructose in processed corn sugar) with fructose that is found in nature which is complexed with fiber that doesn’t cross the barrier in the intestine, you have two entirely different forms (of fructose).
So while Coca-Cola should be applauded for some of the foundation work they do in Haiti and relief programs, let’s be very clear. They have lost the fight against obesity. Their products are not good for people who want to lose weight. Their products are things that I as a weight loss surgeon and the weight loss surgery community advocate our patients stop entirely, not just moderate, but stop. Free sugar, free fructose is one of the great enemies of people who need to lose weight. Completely stopping its ingestion is something we advocate. So while I appreciate what Coca-Cola does in some of their foundations, saying that consuming fructose (corn sugar) is acceptable at any level is simply like the tobacco companies saying we’re going to join the fight against lung cancer. Maybe by creating more obesity, they’ll create more research for it. The consumption of high fructose corn syrup certainly helps my business (Terry is a weight loss surgeon). But let’s be clear. If you want to lose weight, learn to cook. If you want a flavored drink, drink fruit juice that you make, not fruit juice that comes off a shelf that is full of high fructose corn syrup. I’m weight loss Doctor Terry Simpson for Your Doctor’s Orders, good day!